Translate strategic vision into effective go-to-market strategy
In today’s complex, digital business landscape, organizations need more than marketing strategy alone to achieve results.
While companies navigate the impacts of continued market disruption and higher expectations from their digitally-savvy customers, marketing team leaders need a skilled activation team equipped with a powerful tech stack to proactively reach customers with relevant messages and optimize performance to bring home the best results.
Marketing Solutions for Evolving Teams
As the market shifts and new technology emerges, traditional marketing roles are evolving.
The rise of the T-shaped marketer—a skilled professional with a broad scope of skill sets and a deep knowledge in one core discipline—has long since been the new normal of marketing professionals.
T-shaped marketers are well-rounded and versatile and as a result, teams can work more efficiently with greater cohesion. This paradigm shift has reached the C-suite.
Chief marketing officers (CMO) are being called to not only create a strategic vision and represent their team within the broader organization but play an active role in tech stack performance and strategy execution.
That’s where fractional CMO-OPS comes into the picture.
Fractional CMO-OPS support business growth
The Fractional CMO is the lynchpin that marries strategy to execution. This strategic partner can complement the broader team with market knowledge and expertise, and put boots on the ground to achieve the marketing goals.
Fractional CMO-OPS bring hands-on experience and working knowledge across multiple marketing disciplines, automation platforms and CRM solutions to help businesses execute their marketing strategy with ease.
Leverage their deep working knowledge of the mar-tech ecosystem to deliver greater value to any marketing team, regardless of industry or objective.
In partnership with the CMO, Fractional CMO-OPS can:
Develop an effective growth revenue strategy
Support strategy development that ladders back to core business goals to drive greater ROI.
Competitive comparison and intel
Keep a pulse on key players and emerging opportunities while the activation team keeps campaigns running.
Compelling storytelling & positioning
Support the development and evolution of the brand voice, messaging and strategic positioning across verticals.
Martech stack analysis and vendor selection
Apply seasoned knowledge of martech solutions to close gaps and increase value of tech partnerships
Digital transformation
Assist marketing teams through digitalization of manual processes to become more efficient and productive.
TESTIMONIALS
I love success. Specifically, yours.
Akande's business coaching was a huge help in clarifying my thoughts, outlining a long term strategy as well as keeping me accountable to that plan. Additionally, Akande was an excellent sounding board when I needed someone to weigh in and provide critical feedback on my new shiny idea.
Julius Holmes
— Founder, LordResume
Get the latest CMO-Ops news
right in your inbox
