As the market shifts and new technology emerges, traditional marketing roles are evolving.
The rise of the T-shaped marketer—a skilled professional with a broad scope of skill sets and a deep knowledge in one core discipline—has long since been the new normal of marketing professionals.
T-shaped marketers are well-rounded and versatile and as a result, teams can work more efficiently with greater cohesion. This paradigm shift has reached the C-suite.
Chief marketing officers (CMO) are being called to not only create a strategic vision and represent their team within the broader organization but play an active role in tech stack performance and strategy execution.