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Resources for CMO-OPS
Maximizing Marketing in Challenging Times: The Rise of Fractional CMO-Ops
Businesses increasingly seek cost-effective solutions to maintain their competitive edge. By combining the roles of CMO and MOps, CMO-OPS encompasses the best of both worlds.
It's Time to Fix the Real Alignment Problem: Marketing to Marketing
Many organizations have been struggling with a problematic disconnect: the disconnect between marketing leadership (e.g. the CMO) and marketing operations (MOps).