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Resources for Fractional CMO-Ops
Maximizing Marketing in Challenging Times: The Rise of Fractional CMO-Ops
Businesses increasingly seek cost-effective solutions to maintain their competitive edge. By combining the roles of CMO and MOps, CMO-OPS encompasses the best of both worlds.
It's Time to Fix the Real Alignment Problem: Marketing to Marketing
Many organizations have been struggling with a problematic disconnect: the disconnect between marketing leadership (e.g. the CMO) and marketing operations (MOps).
CMO Ops with Raja Walia
Raja Walia joins Michael Hartmann and Mark Rizzo to discuss CMO Ops and how it differs from “traditional” CMO roles or marketing ops roles.
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